E-Library

If you want to get your business and brand message out there, you've got to be on facebook -- by now that's clear. But how to get people to like your fan page and to sign up to get your messages in your news feed, well that can still be a challenge. At the same time, several businesses have found successful "like" campaign strategies.
The most recent "like" campaign that caught our eyes was Corona's New Facebook Campaign. In fact, to get people to "like" their fan page, they created an entire facebook application. After you "like" the Corona page, Corona's facebook application downloads giving fans the chance to upload their photograph to the application and see it appear in the advertisement that Corona will be running in New York City's Time's Square. This opportunity is exciting for many fans, who'd love to see their face in the Big Apple, and encourages them to "like" Corona's facebook page and sign up to recieve lots of advertising messages from the company.

Another way to get people to "like" your facebook fan page is to run a contest. For example, tell existing members that if they refer 20 people to your facebook fan page, they'll be in the running to win an iPad, kindle or some other exciting electornic. This get's people talking and sends them to their friends trying to spread the message about doing something as simple as inviting their friends to click a button -- what could be easier than that.

Lastly, it's easy to get people who you know already appreciate your business or brand to like your fan page, so make sure that you take stock of your existing email database, clients and other contacts and invite them to be fans of your facebook page. This is one of the best ways for you to spread the word about your business and to get more people to sign up to recieve your savvy facebook marketing messages, advertisements and more -- all of which greatly improve your online reputation.