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We all recognize the failure rate for individual online entrepreneurs is fairly substantial. For many years I've read the same statistic that 80% of offline business owners fail within two years. There are too many reasons why businesses fail, and of course many of them will never be known. One huge general category that contains perhaps most of the reasons are mistakes in the execution of business - marketing and advertising. This activity of creating wealth online allows for misinformation of all types across the board. But it doesn't matter why the mistakes are made - the only thing that matters is they are made and can produce devastating results.Perhaps most people will naturally think that giving customers the greatest number of options is a good idea. We all like having options, so it is an easy to understand feeling to want to provide them to potential customers. Giving folks a range of options usually tends to be a flawed approach if you want to make sales. But in general, you do not want to offer a load of options - perhaps one option can be too many. When it boils down to making choices, or decisions, then far too many have a rough time with it. Buying decisions are very tough for a lot of, if not most, people to make. They can end up so indecisive that the very common result is nothing is bought!

If you can be accurately described as being, cheap, then that is okay but just make sure you do not assign that mindset to everybody else. We are talking about thinking everybody buys at the lowest possible price - that is patently untrue. Look at watches, for example, there are cheap and high-priced watches. Some very upper-end products have been around for many, many decades. The fact that they have existed for so long automatically dispells any myth that all people are cheap. There are many reasons why a number of people prefer to spend on excellent items. If you have a good to excellent product or service, then understand how to properly market your products/services. It obviously can be done, so maybe study those companies who do sell more expensive products.

Most people know about the thought of attitude that something is so fantastic that everybody will want to buy it. I think a lot of people have felt that at some time. Marketing history has its reasonable share of examples about products that seemed to be bought by almost everyone. But there's never been a product from a single company that everybody on the planet purchased. The reason you have to avoid this belief is it will sabotage your efforts; you will begin to slack off and lose the marketing fire. It will be so easy for you to wander the path of unrealistic expectations once you have that frame of mind. It is delusional to consider any service/product will be well-received by everybody.